Home / Internet news / Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

google announces amp for email delivering accelerated mobile pages experiences to your inbox - Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox


With the brand new layout AMP Story Google announced these days at its convention in Amsterdam, a brand new manner for builders to profit from the loading rapid and mobile-friendly AMP Frame .

Beginning these days, builders can subscribe to an summary of the AMP for E mail spec and get started growing wealthy, interactive and attractive electronic mail reviews in Gmail.

Google notes the next advantages to include AMP reviews into Gmail:

  • Content material stored up-to-the-minute in actual time
  • The power for recipients to navigate and engage with content material
  • Customers get extra completed in much less time with no need to depart e mail

"With AMP for E mail, it's simple for the guidelines contained in e-mails to be dynamic, up-to-date and usable."

E mail remains to be a favorable ROI primary channel in virtual advertising. Offering rapid and engaging content material within the inbox of a touch is a no brainer.

From Announcement:

As an example, let's say that an out of doors contractor desires to time table a gathering with you however can’t see your time table, so that they ship an electronic mail to get data on dates and the hours you might be to be had. Within the electronic mail is a sort to coordinate the main points. Because of AMP for E mail, you’ll be able to reply interactively throughout the shape with no need to click on on a hyperlink and redirect to some other internet web page. AMP for E mail too can permit you to do extra in much less time by means of permitting you to reply briefly to occasions, browse and engage with lists and campaigns, or fill in a questionnaire with out ever leaving electronic mail .

Examples of AMP for E mail in Motion:

AMP for E mail is an open supply specification, and Google encourages builders to profit from its features, like corporations comparable to Pinterest, Reserving.com and Doodle . Complete reinforce in Gmail is predicted later this 12 months.


In regards to the Writer

Michelle Robbins, Senior Vice President, Content material and Advertising, oversees the editorial route as editor-in-chief of 3rd Door Media's virtual publications, Marketing Land [19659015] Search Engine Lands and MarTech Today directing a full-time group of workers of reporters and editors managing contributive content material. She is liable for growing the content material technique for all houses and for aligning those tasks with the programming and target market goals of the 3rd main collection of 3rd Door Media advertising meetings. : Search Marketing Expo and . In addition, Michelle oversees information technology operations and leads the marketing technology department. An experienced national and international speaker and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online on Twitter @MichelleRobbins and Linkedin .

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